Á Fishing Iceland is a personal vision turned into reality. launched only twice, in 2010 and 2020, as an exclusive, limited edition range for those who truly understand the water. This is not made for the mass market. It’s a niche collection of second-to-none technical clothing with comfort, performance, and minimalist design at its core.

Named after Iceland’s legendary rivers like Selá, Hofsá, and Hrúta, each piece tells a story. From innovative details and tailored fits to integrated logo elements as a part of the design and minimalist aesthetics, Á Fishing Iceland reflects precision, purpose, and pride.

This brand is built without the sugar-coating that floods the industry. It’s honest, innovative, and unapologetically different. A lifetime in the fishing trade has led to this: doing it my way—with transparency, vision, sustainability and heart.

This is not fashion. This is function. Lived, tested, and trusted—on the river, in the storm, and in the office that just happens to be waist-deep in water.

Á (a word rich in meaning in Icelandic) can translate to river, on, at, or upon. It appears in everyday phrases like Á veiði (“on fishing”) and Fisk á (“fish on”) - all deeply rooted in our culture and the experience of fishing. It symbolizes movement, depth, presence, and connection - just like the waters that inspire us.

No items are currently available, but these unique pieces deserve to be shared with you. And this won’t be the last round of Á products…